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Research papers

How far can we go with international planning systems?

The avalanche of information in the media, and in particular on TV, has made the media users demand more and more return on their investments. Today it's a common habit for advertisers with an international dimension to determine the level of...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change
Author: Jean-Christophe Petit
January 1, 1995
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Citation

Petit, J. (1995a, January 01). How far can we go with international planning systems?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-far-can-we-go-with-international-planning-systems-